Hidden Message is a facilitated, thought-provoking and creative, practical group activity aimed at demystifying the concept of sustainable development through a combination of fun and analytical thinking.

It is often challenging to find the right words to convey the urgent need for a more sustainable lifestyle. Hidden Message seeks to deliver the key principles and instil a need for change in an entertaining, interactive, hands-on, tech-free way.

Hidden Message was conceived and delivered by Jim Allen.

Jim is a former Environment Officer with Coleraine & Causeway Coast & Glens Borough Councils (26 yrs) who was charged with running a public information campaign aimed at raising public awareness on such issues as littering, recycling, biodiversity and sustainable development (formerly known as LA21) Jim also trained in Environmental Science and Environmental Management at UUC and has consulted on coastal and habitat management within Council.